Founded in 2008, Shanghai Xinxin International Trading Co., Ltd. has become one of the largest exporters of hardware tools, small machinery, textile products and so on in China. With its headquarter in Shanghai, Xinxin has more than 10 manufacturing bases across the country and 2 branches respectively in Italy and France.

Through extensive economic exchanges and trading with more than 20 countries and regions in the world, Xinxin's total output was about 20 million US dollars in 2009. The phenomenon that Xinxin keeps continuous and rapid growth each year since its foundation, and till now more than 800 employees of Xinxin have been dedicated to global development of its hardware tools and relevant industries.

To adapt to the development needs in the new epoch, Xinxin is marching towards "global brand", moving from the advantage in manufacturing and exporting to brand internationalization. Xinxin not only manufactures products with best price to performance ratio, but also becomes the leader in the hardware tools fields involved. "Professional, user-friendly and high quality" are the strong foothold for global expansion of Xinxin's products and brands. In order to be a global leader in R&D of hardware tools and small machinery, Xinxin has been breaking the conventional rules, outperforming itself, developing products with new technologies and features, making hi-tech user friendly and enhancing the industrial upgrading, which attracts domestic and international competitors to follow the suit.

Brilliant achievements in the global market of hardware tools and small machinery, have won numerous honors for Xinxin. Honors awarded and recognized by relevant departments and organizations in China in recent years include "Chinese Brand", "Units Abiding by Contracts and Trustworthy", "Star Enterprise for Export of hardware tools", "National Enterprise for High Quality and Benefits", "Advantageous Enterprise in Pursuit of International Brands by China Light Industry Bureau" and so on.

Persisting to the business concept of "Greatness originates from creativity" and the business tenet of "Working hard to move customers", Xinxin is speeding its step towards a global brand and a world-class enterprise.