China's self-developed brand motorcycle will face an austere proof

Sponsored by the "Motorcycle Trends" magazine announced the selection of motorcycles for 2006 models. Own brand motorcycle do well. This selection lasted six months, 36 "elite models," more than half of China's self-developed models.It is evaluated by expert and the final assessment tests, nine models eventually come to the fore. After years of development and accumulation, China's motorcycle industry gradually built up a relatively complete system of mass production. China's motorcycle production reached 15 million the first three quarters of 2006. this year is expected to top 20 million vehicles scale. After nearly 30 years to the development and growth,the competition of local brands in the market is a great vitality, making full use of their own advantages based on the expansion of the local brand development. A number of local brand appeared with very high development potential. The domestic consumer brand has been widely recognized. Motorcycle exports a total of 4.6 million cars, earned 1.87 billion U.S. dollars in the first three quarters of this year. Exports accounted for about one third of total production. With the in-depth development of motorcycle industry, the competition among enterprises from the bottom of the evolution of quality and service competition. that brand competition; Many enterprises also benefit from the one-sided emphasis on the development of high value-added high-tech products to the quest; Motorcycle product mix from the homogenization of the industry to pay attention to the progressive development of different, personalized. Industry experts said that the Chinese motorcycle industry is in a crucial period. The next three to five years, the motorcycle industry will enter a period of fission, the restructuring of enterprises will climax 10-20 furniture will eventually form a considerable size and influence of the brands. This is not only our own brands, the opportunity will be the greatest challenge facing the independent brands.